Austria’s take on champagne is called sekt. And the most commercialized (and celebrated?) sekt is less than 200 years old, but very successfully marketed in Austria today. Just like Vienna is like one big wedding cake, the Schlumberger bar and shop is like an adult’s candy shop dream: cute, filled with delicacies, and gold and pink sparkling wine.
Yes please. Make me a victim of this marketing strategy.
(Vienna, Austria; February 2017)